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Nedbank: Power to the People solar-powered billboard

And yesterday (June 19) the 2007 Outdoor Grand Prix went to a campaign that quite literally gave power to the people. Network BBDO, Johannesburg, took home the top prize in outdoor for a solar-powered billboard for NedBank that provided some juice to local buildings.

Check out this amazing advertisement taking a ride on the ongoing green wave. It also reminds us how far do we still have to go so we can say “we are doing the best we can” to help people.

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt, Mike Schalit
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens
Image courtesy of D&AD

One Response to “Nedbank: Power to the People solar-powered billboard”

  1. thats very cool, pal. wish there were more like them.

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