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Interactive Adobe billboard

Has Adobe abandoned computer screens in favor of a busy Manhattan street or is the above billboard a new step in the latest Adobe vs. Microsoft battle? According to the NYTimes early morning July 13, Adobe unveiled an “interactive wall of projected animation in Union Square, along the 14th Street side of the Virgin Megastore”. As people pass by this Adobe wall, “infrared sensors lock on to the person closest to the wall” who is then able to “control a projected slider button at the bottom of the wall”. Isn’t it cool? I say it is. but wait, there is more!

As the person continues walking and moves the slider along, the wall displays animation and plays music. According to the NYT, this effect grow or recede at the pace that the person advances or retreats. And then comes the punch line as “when each selected pedestrian reaches the end of the wall, his or her design will be in full blossom, above the campaign’s message: “Creative license: take as much as you want.”

The new Adobe wall is 7 feet high and 15 feet wide and is planned to be placed early August, at the Piccadilly Circus Virgin Megastore, London. Each will be there for a month. Nice videos of the wall can be seen below and here. I just wonder about the carbon footprint of this new creature.


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