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Are you a webutante?

According to, (” Charting the rise of mobile 2.0″) there is a new “word of the day” going on in the UK nowadays: ‘webutante’. Dawn Bebe, ex MD at magazine publisher Emap Elan, who’s setting up a new Web 2.0 fashion site called due to launch this summer is quoted by saying:

“There’s a new breed of webutantes – and fashion brands – who just aren’t getting what they want – a 24/7 anytime, anywhere fashion forward shopping channel which is stylish and fun.”

With the catchy slogan of “Stare. Shop. Share.” say they will offer a mixture of shopping and social networking, with advertising from high-end fashion and beauty brands. Osoyou users will also have their own “style files” to store favorite items. If you are a webutante, maybe you should check on them later on this summer.


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