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Mediasnackers age: an unsnacked observation

“It’s time to acknowledge that in a truly multimedia environment of 2025, most Americans don’t need to understand more than a hundred or so words at a time, and certainly will never read anything approaching the length of an old-fashioned book. We need a frank reassessment of where long-form literacy itself lies in the spectrum of skills that a modern nation requires of its workers.” (from What is the worth of words? By Michael Rogers Columnist Special to MSNBC Sept. 21, 2006)

I’ve been tagged by Neil Perkin on the MediaSnacking meme. According to Jeremiah Owyang, who started this meme, Mediasnackers are people who “consume small bits of information, data or entertainment when, where, and how they want.” Thus, those who provide the media snack feed need to respect that and learn how to speck its language.

Triggered by the above (90 second, what else?) clip from MediaSnackers, Owyang Mediasnackers meme explores the ways modern bloggers cope with the new requirements. Owyang, a famed Web Strategist from San Francisco, argues that business people of actually any age are “also busy, get information from multiple sources, and need filters” and should therefore fit into this category. I couldn’t agree more Mr. Owyang. Allow me to add that I think it’s not only business people but also, to some extent, everyone on the Internet.

Movie buffs, for example, seem to prefer the short review format offered by hot movie review killer start-up Criticker as well as being semi-automatically matched with friends by computers. The bloggers themselves are very much of that type. Aren’t we all enjoying the jumping from one interesting blogger page to another using the snacky presentation of our favorite blogging community platforms? Isn’t being snacky and digested the basic point of successful StumbleUpon blogging? Everything from how to squeeze every cent of profit from your Pay-Per-Click marketing to how to defeat brain drain is being dressed with what I call the new “tips and lists” style.

Lastly, to answer Owyang’s question about how I cope with the Mediasnackers age: As you can see I am not doing very well. My problem has always been enjoying the suffering of writing and having just a bit too much to say about everything. Took me years and graduating journalism school to even make me sentences shorter. I also think that in the bottom line, one just has to read. Unless we want to stay stupid as we go out from high-school there is just no way around it.

Oh yes, other than failing in making my posts shorter, I also respect my Mediasnackers readers with the best “kind of” relevant visuals or movie clips I can find such as the above one of Swatch from Neil Perkin @ Only Dead Fish – the nitty witty advertising and media blogger who tagged me for this subject in the first place. You can always find something interesting in Neil’s joint. This was also the place that introduced me to some of my favorite marketing and advertising webspots. Some of what I do just has to be right as I make great new friends. Also my Technorati ranking and Google PR are generally trending up. for what it counts.

Thanks for reading.


5 Responses to “Mediasnackers age: an unsnacked observation”

  1. Thanks for the kind words Gil

  2. Thank you so much for the wonderful mention on your page!

  3. Good post, it was a very good description of this whole mediasnacker thing.

  4. William Strunk wrote, in E.B. White’s Elements of Style, “Omit Needless Words. Vigorous writing is concise. A sentence should contain no unnecessary words, a papagraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short,or that he avoid all detail and treat his subjects only in outline, but that every word tell.”
    Enough said.

  5. I’ve never been good at the snacking thing. I prefer the full meal. I’ve never heard it described as such though but it does make perfect sense.

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