Individual@home: Videos
My Complete Video Blog

Smart ForTwo: Eurobest 2007 Print Grand Prix Campaign

By now, it’s clear that being environment friendly is not enough. Delivering the message properly is also a major requirement. It should therefore not be much of a surprise for anyone that Eurobest’s winning print campaign for the year of 2007 went to Contrapunto – a Spanish advertising agency from Madrid for their innovative Smart ForTwo campaign. Smart ForTwo is a micro compact car by DaimlerChrysler designed primarily for urban use in European cities. With 0.6L, 0.7L (petrol) and 0.8L (diesel) engines their are quite a few car models with lower carbon footprint but perhaps none with more creative advertising agents.

Forest

Field

Stones

  • Category: Cars
  • Title: FOREST
  • Advertiser/Client: DAIMLERCHRYSLER MERCEDES-BENZ
  • Product/Service: SMART FORTWO
  • Entrant Company, City: CONTRAPUNTO, Madrid
  • Country: SPAIN
  • Advertising Agency, City : CONTRAPUNTO, Madrid
  • Country: SPAIN
  • Executive Creative Director: Antonio Montero
  • Creative Director: José Mª Cornejo / Fernando Galindo
  • Copywriter: Fernando Galindo
  • Art Director: José Mª Cornejo
  • Account Supervisor: Eva Mª Alvarez
  • Advertiser’s Supervisor: Oscar Rubira/Marisol Vadillo/Jaime Olalquiaga

http://www.eurobestlive.com

Advertisements

No Responses to “Smart ForTwo: Eurobest 2007 Print Grand Prix Campaign”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: