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Archive for the ‘advertising’ Category

From Neil Papworth to Allo SMS with Voice: Fifteen years of Short Message Service

December 9, 2007

SMS is part of our lives and has already become a medium, perhaps one of the most popular social mediums used by people. Advertising via SMS is a business. While many companies pay mobile phone subscribers to agree SMS advertisement will be landing in their mobile set, there are others, like James Robinson of Australian […]

Smart ForTwo: Eurobest 2007 Print Grand Prix Campaign

December 7, 2007

By now, it’s clear that being environment friendly is not enough. Delivering the message properly is also a major requirement. It should therefore not be much of a surprise for anyone that Eurobest’s winning print campaign for the year of 2007 went to Contrapunto – a Spanish advertising agency from Madrid for their innovative Smart […]

The end of advertising as we know it

November 27, 2007

According to a recent IBM Institute for Business Value study titled The end of advertising as we know it, and based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, it seems the Advertising industry is about to be changed completely in the near future when: “spending on interactive, one-to-one advertising […]

Social Media to the Power of 7 Squared

November 16, 2007

Greg Verdino of the Crayon marketing company and of my favorite marketing bloggers gave this presentation today within a PR News Online webinar on social media public relations. Titled “Social Media to the Power of 7 Squared” his part of the event focuses on the “basics of blogger outreach and some simple ways to use […]

Magicmirror: Enhanced consumer experience

November 14, 2007

As Internet begins to fulfill the expectations it failed to answer prior to the dot com crisis of 2000, brick-and-mortar retailers feel threatened, not say pushed to the wall. Thus, after long years of “easy life” retailers need to consider some new ideas such as this Magicmirror for example, from an RFID retail installations company […]

Mediasnackers age: an unsnacked observation

November 7, 2007

“It’s time to acknowledge that in a truly multimedia environment of 2025, most Americans don’t need to understand more than a hundred or so words at a time, and certainly will never read anything approaching the length of an old-fashioned book. We need a frank reassessment of where long-form literacy itself lies in the spectrum […]

2007 weblogawards: Vote for Wonderland or Not

November 5, 2007

One of my top favorite bloggers and best online friends Cooper from Wonderland or Not made it to the final list within the 2007 Weblog Awards Best of the Top 3501 – 5000 Blogs. If you don’t know her blog yet this might be the right time to have a look and read one post. […]

October’s Triple Google Dance: eliminating Paid Link industry?

October 31, 2007

Google Dance is a Search Engine Optimization (SEO) professional term referring to the period of time when Google indices are tuned. According to Wikipedia Google Dance often cause “both a fluctuation in index size as well a significant change in a web site’s search result position.” A week ago, on Wednesday morning October 24, the […]

FaceBook and Microsoft: is it final or is it Google?

October 25, 2007

Rumors about FaceBook negotiating a bitter acquisition bidding war with Microsoft and or Google have been around for quite some time. This morning another step was taken as the company confirmed it is planning “a significant advertising-related announcement” in two weeks, in perfect timing with the AdTech new-media marketing conference: “Facebook has invited some of […]

Lunacore Photoshop Training: how to beautify a face

October 16, 2007

We all know advertising agencies have professionals working for them in making all the faces we see in their ads look perfect but how exactly is it done? This Photoshop tutorial from Lunacore Photoshop Training reveals the secrets of retouching art, showing step by step how the face of an ordinary human can be turned […]