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Archive for the ‘research’ Category

The end of advertising as we know it

November 27, 2007

According to a recent IBM Institute for Business Value study titled The end of advertising as we know it, and based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, it seems the Advertising industry is about to be changed completely in the near future when: “spending on interactive, one-to-one advertising […]

Plants and Humans: Chemical substances vs Voice communication

November 9, 2007

I always knew plants are smart and use chemical communication methods but never before thought of these methods as in fact better than those we people use. Thus, I particularly liked the last paragraph in this excellent article on wired.com picked up at the mega-hot environmental blog TreeHugger. Stefano Marcuso (shown above), a professor of […]

Mediasnackers age: an unsnacked observation

November 7, 2007

“It’s time to acknowledge that in a truly multimedia environment of 2025, most Americans don’t need to understand more than a hundred or so words at a time, and certainly will never read anything approaching the length of an old-fashioned book. We need a frank reassessment of where long-form literacy itself lies in the spectrum […]

Traffic data analysis: patterns for October

November 2, 2007

You may say I am a control freak but one of the reasons I tend to prefer the online environment for the disconnected one (the things usually referred as “world”) is that using the right tools you can have a pretty good idea about what is really going on in the online one. and with […]

Newseum: 250,000-square-foot museum of American news

October 5, 2007

Two days ago, on October 3, 2007, more than 200 American newspaper editors from around the nation put the Newseum’s most ambitious interactive exhibits and films to the test during a behind-the-scenes preview. Yet, for pretty obvious reasons American media giants seem to have liked this venture even priorly to this extraordinary effort. Costing $435 […]

Green IT Initiative of the Year award goes to IBM

October 2, 2007

I just read that IBM was presented with the Green IT Initiative of the Year award at the fifth annual CNET Networks UK Business Technology Awards on Monday, mainly for its Project Big Green initiative, aimed at improving the efficiency of data centers. Urged to improve the extent to which the IT industry is really […]

Puzzles as pain relievers

September 26, 2007

The History of mankind is full of references to our constant craving for painkillers but the history of pain research and modern pain treatment begins in the 1800s. it was only In the 1850’s when Charles Gabriel Pravaz, a French surgeon, and Alexander Wood of Edinburgh independently invented the syringe that Injections of morphine were […]

Google InVideo: The future of advertising. but where are you?

September 25, 2007

Soon after the announcement about integrating video feeds in their news services, Google have practically launched a limited version of their new video advertising format branded Google InVideo designed to be used on YouTube. Starting August 21, clicking on an animated overlay area of a Google InVideo ad in some selected YouTube partner videos, launches […]

Weaving

September 8, 2007

Dr. Sadie Plant, Director of the Cybernetic Culture Research Unit at University of Warwick/UK and Ellen Ullman is my favorite women scientist. She has been ever since 2002, when I adopted her famous ‘Weaving’ metaphor for my B.A. graduation project in Social Science. The Future Looms: Weaving Women and Cybernetics (Plant, S. 1995. Body and […]

The Skyscraper farmer: food for all

August 31, 2007

Source: popular science Source: popular science According to Popular Science nearly 41 percent of Earth’s land is now used for agriculture, yet we’re on the brink of vast population growth, from 6.7 billion people today to an estimated 9.2 billion by 2050, with the majority living in cities. Dickson Despommier, Professor of Environmental Health Sciences […]